[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stomi.cz\/alternativy-ke-sluzbe-google-site-search\/#Article","mainEntityOfPage":"https:\/\/www.stomi.cz\/alternativy-ke-sluzbe-google-site-search\/","headline":"Alternativy ke slu\u017eb\u011b Google Site Search","name":"Alternativy ke slu\u017eb\u011b Google Site Search","description":"Kv\u011btiny kvetou, zv\u00ed\u0159ata se probouz\u00ed ze zimn\u00edho sp\u00e1nku a teploty p\u0159\u00edjemn\u011b stoupaj\u00ed. To v\u0161ak nejsou jedin\u00e9 zm\u011bny, kter\u00e9 jaro p\u0159in\u00e1\u0161\u00ed.","datePublished":"2026-05-06","dateModified":"2026-05-06","author":{"@type":"Person","@id":"https:\/\/www.stomi.cz\/author\/#Person","name":"","url":"https:\/\/www.stomi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stomi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stomi.cz\/wp-content\/uploads\/img_a327539_w2469_t1539852302.jpg","url":"https:\/\/www.stomi.cz\/wp-content\/uploads\/img_a327539_w2469_t1539852302.jpg","height":0,"width":0},"url":"https:\/\/www.stomi.cz\/alternativy-ke-sluzbe-google-site-search\/","wordCount":1426,"articleBody":"\tKv\u011btiny kvetou, zv\u00ed\u0159ata se probouz\u00ed ze zimn\u00edho sp\u00e1nku a teploty p\u0159\u00edjemn\u011b stoupaj\u00ed. To v\u0161ak nejsou jedin\u00e9 zm\u011bny, kter\u00e9 jaro p\u0159in\u00e1\u0161\u00ed. Google jako ji\u017e tradi\u010dn\u011b t\u0159\u00edd\u00ed sv\u00e9 slu\u017eby a vy\u0159azuje ty, o kter\u00fdch se domn\u00edv\u00e1, \u017ee nenab\u00edz\u00ed dostate\u010dn\u00e9 v\u00fdsledky a perspektivu. Jednou z\u00a0t\u011bchto slu\u017eeb je i Google Site Search, o jej\u00edm\u017e ukon\u010den\u00ed jsme informovali p\u0159ed n\u011bkolika t\u00fddny. Tato slu\u017eba nab\u00edzela intern\u00ed vyhled\u00e1v\u00e1n\u00ed na webov\u00fdch str\u00e1nk\u00e1ch a to za pou\u017eit\u00ed vyhled\u00e1va\u010de Google. Konec provozu nastane 1. dubna 2018 a firmy by tak m\u011bly za\u010d\u00edt s\u00a0hled\u00e1n\u00edm vhodn\u00e9 alternativy.\t\t\u00a0\tPro\u010d do vyhled\u00e1v\u00e1n\u00ed investovat a jak\u00e9 v\u00fdhody p\u0159in\u00e1\u0161\u00ed\tN\u00e1stroj pro vyhled\u00e1v\u00e1n\u00ed nen\u00ed pro mnoho firem prioritou a vn\u00edmaj\u00ed ho sp\u00ed\u0161e jako roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 m\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm usnadnit pohyb a orientaci. Samotn\u00e9 vyhled\u00e1v\u00e1n\u00ed ale m\u016f\u017ee b\u00fdt kl\u00ed\u010dov\u00e9 a m\u016f\u017ee rozhodnout o tom, zda n\u00e1v\u0161t\u011bvn\u00edk na webu setrv\u00e1 nebo si zde zakoup\u00ed produkty \u010di slu\u017eby. Vyu\u017eit\u00ed vyhled\u00e1va\u010de toti\u017e napov\u00edd\u00e1, \u017ee se n\u00e1v\u0161t\u011bvn\u00edk o obsah zaj\u00edm\u00e1 a vyhled\u00e1v\u00e1n\u00ed ho m\u016f\u017ee o koupi p\u0159esv\u011bd\u010dit nebo naopak ho od koup\u011b odradit.\t\u00a0\tP\u0159edt\u00edm ne\u017e se pod\u00edv\u00e1me na mo\u017en\u00e9 alternativy, rozeberme si, pro\u010d byla slu\u017eba Google Site Search tak obl\u00edben\u00e1 a jak\u00e9 v\u00fdhody nab\u00edzela.\t\u00a0\tCo webov\u00e9 str\u00e1nky ztrat\u00ed absenc\u00ed Google Site Search\tV\u00a0\u010dem spo\u010d\u00edval \u00fasp\u011bch Google Site Search? V\u00a0jednoduchosti, dostupn\u00fdch mo\u017enostech i snadn\u00e9mu nasazen\u00ed.\t\u00a0\tJednoduch\u00e9 a efektivn\u00ed vyhled\u00e1v\u00e1n\u00ed\tVyhled\u00e1va\u010d Google zn\u00e1 asi ka\u017ed\u00fd a mnoz\u00ed z\u00a0n\u00e1s v\u00a0n\u011bm hledaj\u00ed ka\u017ed\u00fd den nejr\u016fzn\u011bj\u0161\u00ed informace o pr\u00e1ci, z\u00e1bav\u011b, studiu nebo aktu\u00e1ln\u00edm sv\u011btov\u00e9m d\u011bn\u00ed. Z\u00a0toho vypl\u00fdv\u00e1, \u017ee je jeho prost\u0159ed\u00ed zn\u00e1m\u00e9 a u\u017eivatel\u00e9 se v\u00a0n\u011bm jednodu\u0161e pohybuj\u00ed. Tento prvek se d\u00edky implementaci Google vyhled\u00e1v\u00e1n\u00ed p\u0159i\u010detl k\u00a0dobru i webov\u00fdm str\u00e1nk\u00e1m a u\u017eivatel\u00e9 na nich jednodu\u0161e vyhled\u00e1vali stejn\u011b pohodln\u011b, jako v\u00a0samotn\u00e9m Google vyhled\u00e1va\u010di.\t\u00a0\tDostupn\u00e9 mo\u017enosti\tVyhled\u00e1v\u00e1n\u00ed od Googlu nab\u00edz\u00ed mnoho mo\u017enost\u00ed, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk i webov\u00e1 str\u00e1nka ocen\u00ed. A\u0165 u\u017e se jedn\u00e1 o p\u0159esn\u00e9 v\u00fdsledky, jednoduchou navigaci, zobrazov\u00e1n\u00ed d\u016fle\u017eit\u00fdch zpr\u00e1v na prvn\u00edch pozic\u00edch nebo aktualizaci informac\u00ed v\u00a0re\u00e1ln\u00e9m \u010dase, to v\u0161e p\u0159isp\u011blo k\u00a0tomu, \u017ee bylo vyhled\u00e1v\u00e1n\u00ed p\u0159ehledn\u00e9, efektivn\u00ed a nab\u00edzelo odpov\u011bdi, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk o\u010dek\u00e1val.\t\u00a0\tSnadn\u00e1 implementace\tSen pro v\u00fdvoj\u00e1\u0159e. I tak by se Google Site Search dalo nazvat a to d\u00edky jednoduch\u00e9 implementaci, kter\u00e1 zabrala n\u011bkolik m\u00e1lo minut. Na n\u011bkolika \u0159\u00e1dc\u00edch k\u00f3d\u016f tak b\u011b\u017eel n\u00e1stroj, kter\u00fd jinak zabere t\u00fddny v\u00fdvoje a p\u0159id\u011bl\u00e1v\u00e1 vr\u00e1sky v\u00fdvoj\u00e1\u0159\u016fm i po dokon\u010den\u00ed.\t\u00a0\tGoogle Custom Search\tTe\u010f u\u017e se ale pod\u00edvejme na samotn\u00e9 alternativy. Jednou z\u00a0nich je i Google Custom Search, kter\u00fd nab\u00edz\u00ed podobn\u00e9 proveden\u00ed a je vhodn\u00fd pro firmy\/v\u00fdvoj\u00e1\u0159e, kte\u0159\u00ed necht\u011bj\u00ed opustit Google a na sv\u00e9m spojen\u00ed s\u00a0jeho vyhled\u00e1v\u00e1n\u00edm trvaj\u00ed.\t\u00a0\tGoogle Custom Search se ale v\u00a0mnoha ohledech od Google Site Search li\u0161\u00ed a nab\u00edz\u00ed jen omezen\u00e9 mo\u017enosti, kter\u00e9 jsou pro mnoho firem nedosta\u010duj\u00edc\u00ed. V\u00fdhodou je ov\u0161em to, \u017ee je zdarma.\t\u00a0\tU Google Custom Search na rozd\u00edl od Google Site Search m\u00e1te k\u00a0dispozici 3 webov\u00e9 str\u00e1nky, ve kter\u00fdch bude vyhled\u00e1va\u010d hledat a ze kter\u00fdch se v\u00fdsledky zobraz\u00ed. Z\u00e1rove\u0148 budou u v\u00fdsledk\u016f reklamy, co\u017e m\u016f\u017ee p\u016fsobit pon\u011bkud neprofesion\u00e1ln\u011b a n\u00e1v\u0161t\u011bvn\u00edk si v\u0161imne z\u00e1sahu t\u0159et\u00ed strany. Dal\u0161\u00ed nev\u00fdhodou je omezen\u00ed dotaz\u016f, kter\u00e9 m\u016f\u017ee zna\u010dn\u011b omezit provoz tohoto n\u00e1stroje v\u00a0p\u0159\u00edpad\u011b, \u017ee je provoz na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vysok\u00fd.\t\u00a0\tZkr\u00e1tka, Google Custom Search je dobr\u00fdm \u0159e\u0161en\u00edm pro men\u0161\u00ed blogy a n\u011bkter\u00e9 lok\u00e1ln\u00ed spole\u010dnosti, kter\u00e9 nemaj\u00ed velkou n\u00e1v\u0161t\u011bvnost a nevad\u00ed jim omezen\u00ed v\u00a0podob\u011b reklam a limitu dotaz\u016f.\t\u00a0\tVyhled\u00e1va\u010de t\u0159et\u00edch stran\tGoogle nen\u00ed jedinou spole\u010dnost\u00ed, kter\u00e1 nab\u00edz\u00ed vyhled\u00e1vac\u00ed n\u00e1stroje. Na trhu nalezneme mnoho alternativ, kter\u00e9 nab\u00edz\u00ed skv\u011bl\u00e9 v\u00fdsledky pro SEO a z\u00e1rove\u0148 u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 proveden\u00ed. Zde v\u00a0\u010dl\u00e1nku si p\u0159edstav\u00edme n\u011bkolik z\u00a0nich a to nap\u0159\u00edklad Cludo, Algolia nebo Swifttype.\t\u00a0\tAddSearch: Finsk\u00fd startup, kter\u00fd nab\u00edz\u00ed jednoduch\u00e9 nasazen\u00ed, podporu v\u0161ech za\u0159\u00edzen\u00ed a tak\u00e9 p\u0159ehledn\u00e9 statistiky. V\u00fdsledky lze filtrovat podle vlastn\u00edch pravidel a nab\u00edzet n\u00e1v\u0161t\u011bvn\u00edk\u016fm to, co hledaj\u00ed.\t\u00a0\tAlgolia: Velk\u00e1 spole\u010dnost, kter\u00e1 m\u00e1 zku\u0161enosti se jm\u00e9ny jako jsou Medium, Product Hunt, Twitch nebo Birchbox. Tato spole\u010dnost nab\u00edz\u00ed skv\u011ble vypilovan\u00e9 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 je rychl\u00e9, efektivn\u00ed a skv\u011ble se zobrazuje na jak\u00e9mkoli za\u0159\u00edzen\u00ed.\t\u00a0\tAlgoria vyc\u00edtila v\u00a0konci GSS velkou p\u0159\u00edle\u017eitost a potencion\u00e1ln\u00ed z\u00e1kazn\u00edky se rozhodla oslovit pomoc\u00ed s\u00a0implementac\u00ed, podobn\u00fdmi funkcemi, ale i mo\u017enost\u00ed vyhled\u00e1v\u00e1n\u00ed v\u00a0z\u00e1vislosti na lokalit\u011b.\t\u00a0\tAmazon CloudSearch: Jeden z\u00a0nejpropracovan\u011bj\u0161\u00edch, ale tak\u00e9 nejslo\u017eit\u011bj\u0161\u00edch syst\u00e9m\u016f, se kter\u00fdmi V\u00e1m mus\u00ed pomoci zku\u0161en\u00fd v\u00fdvoj\u00e1\u0159 a jeho\u017e nasazen\u00ed m\u016f\u017ee trvat i n\u011bkolik t\u00fddn\u016f. Ve v\u00fdsledku ale nab\u00eddne srovnateln\u00e9 nebo dokonce lep\u0161\u00ed funkce ne\u017e GSS a pro mal\u00e9 firmy nab\u00edz\u00ed zaj\u00edmavou cenu 50$ za rok.\t\u00a0\tApache Solr: Dal\u0161\u00ed z\u00a0alternativ, kter\u00e1 nab\u00edz\u00ed otev\u0159enou platformu, zku\u0161enosti s\u00a0webov\u00fdmi slu\u017ebami jako jsou Sears, eHarmony nebo Bestbuy. Apache Solr se zam\u011b\u0159uje na webov\u00e9 str\u00e1nky s\u00a0velkou n\u00e1v\u0161t\u011bvnost\u00ed a nab\u00edz\u00ed jim p\u0159ehledn\u00e9 statistiky, full-text vyhled\u00e1v\u00e1n\u00ed, ale i jednoduchou administraci.\t\u00a0\tCludo: Dal\u0161\u00ed spole\u010dnost\u00ed, kter\u00e1 se pokus\u00ed vyu\u017e\u00edt konec GSS je i Cludo, kter\u00e9 nab\u00edz\u00ed individu\u00e1ln\u00ed proveden\u00ed, jednoduch\u00e9 nasazen\u00ed v\u00a0podob\u011b n\u011bkolika skript\u016f, ale i bezchybn\u00fd a hladk\u00fd provoz. Cludo tak\u00e9 nab\u00edz\u00ed n\u00e1stroj pro opravu zadan\u00fdch slov, kter\u00e1 pom\u00e1h\u00e1 n\u00e1v\u0161t\u011bvn\u00edkovi p\u0159esn\u011bji vyhled\u00e1vat v\u00fdsledky i s\u00a0p\u0159eklepy. Ve statistik\u00e1ch, kter\u00e9 vyhled\u00e1v\u00e1n\u00ed na m\u00edru nab\u00edz\u00ed, jsou nap\u0159\u00edklad kl\u00ed\u010dov\u00e1 slova, trendy ve vyhled\u00e1v\u00e1n\u00ed a zad\u00e1n\u00ed, p\u0159i kter\u00fdch n\u00e1v\u0161t\u011bvn\u00edk nena\u0161el, co hledal.\t\u00a0\tSwiftype: Jedn\u00edm z\u00a0velk\u00fdch hr\u00e1\u010d\u016f na tomto trhu je i Swiftype, kter\u00fd m\u00e1 zku\u0161enosti s\u00a0firmami, jako jsou CBS, AOL nebo AT&T. V\u00a0reakci na skon\u010den\u00ed GSS, Swiftype ozn\u00e1mil, \u017ee se pokus\u00ed vyj\u00edt potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm co nejv\u00edce vst\u0159\u00edc a nab\u00eddnout jim plnohodnotnou n\u00e1hradu, kter\u00e1 zprost\u0159edkuje precizn\u00ed vyhled\u00e1v\u00e1n\u00ed ka\u017ed\u00e9mu n\u00e1v\u0161t\u011bvn\u00edkovi.\t\u00a0\tMezi p\u0159ednosti Swiftype pat\u0159\u00ed vlastn\u00ed algoritmy vyu\u017e\u00edvaj\u00edc\u00ed modelov\u00e1n\u00ed jazyka nebo individu\u00e1ln\u00ed proveden\u00ed, kter\u00e9 zapadne do designu cel\u00e9ho webu. V\u00fdvoj\u00e1\u0159i tak\u00e9 mohou vyu\u017e\u00edt n\u00e1stroj \u201eLast Update\u201c, kter\u00fd nab\u00edz\u00ed neust\u00e1le aktu\u00e1ln\u00ed v\u00fdsledky nebo vyhled\u00e1v\u00e1n\u00ed podle data, lokace, ceny nebo typu obsahu.\t\u00a0\tZ\u00e1v\u011br\tVypnut\u00ed Google Site Search bylo pro mnoh\u00e9 webov\u00e9 str\u00e1nky nep\u0159\u00edjemn\u00fdm p\u0159ekvapen\u00edm, se kter\u00fdm se mus\u00ed vypo\u0159\u00e1dat a kter\u00e9 je nut\u00ed k\u00a0vlastn\u00edmu \u0159e\u0161en\u00ed nebo alternativ\u011b v\u00a0podob\u011b t\u0159et\u00ed strany.\t\u00a0\tMo\u017enost\u00ed je p\u0159itom hned n\u011bkolik. A\u0165 u\u017e Google Custom Search, kter\u00e9 nab\u00edz\u00ed jen omezen\u00e9 vyhled\u00e1vac\u00ed mo\u017enosti, tak i slu\u017eby jako Algolia, Cludo nebo Swiftype, kter\u00e9 nab\u00edz\u00ed plnohodnotn\u00e9 vyhled\u00e1v\u00e1n\u00ed na m\u00edru va\u0161emu webu.\t\u00a0\tKl\u00ed\u010dem ke kvalitn\u00edmu vyhled\u00e1va\u010di je ale pochopen\u00ed vlastn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, jejich chov\u00e1n\u00ed a n\u00e1vyk\u016f. Jen tak lze vybrat perfektn\u00ed vyhled\u00e1vac\u00ed n\u00e1stroj, kter\u00fd jim nab\u00eddne pohodln\u00e9 a efektivn\u00ed vyhled\u00e1v\u00e1n\u00ed.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Alternativy ke slu\u017eb\u011b Google Site Search","item":"https:\/\/www.stomi.cz\/alternativy-ke-sluzbe-google-site-search\/#breadcrumbitem"}]}]